Step by step guide to listing products

by Dufa Staff | 24 August 2020

This is a detailed guide to help you list your products on Dufa.

Once you have registered and opened your shop on the Seller App, navigate to the menu and select ‘Product Listing’. Click on the Add button to proceed.

Adding Pictures:

Photos play a vital role in an online shopper’s decision to buy a product. Images represent your product’s perceived value and quality. They speak directly to your audience, making your product page and content relatable and bringing out an emotional response from the customer. Hence, you need to make sure you have images that show your product in the most flattering way possible.

You’ll need to download your product pictures on the phone, or directly shoot the pictures from your phone and upload to the Seller App. On the App, you can upload to 5 images per product, so make full use of this and fill all the space for the images to cover different angles, sizes, color variations and close up/context shots.

To Add pictures, follow the steps below:

1. Click on the + button on Thumbnail.
2. You’ll receive a pop-up to select Image from ‘Gallery’, ‘Camera’ or ‘Cancel’
3. Select Gallery if you’ve clicked your image already. We do not advise you to directly take the picture using Camera, as you may want to edit the picture taken for a professional look.
4. Crop the image to size and click OK when ready. The image will be uploaded.
5. Follow similar steps for the images in different angles or variations.

Category:

Select the Category and Subcategory that your product belongs to. You can select the category by clicking on the Category as follows: Home & Living > Home Décor > Clocks

Product Details:

1. Title: A title is very important for buyers to find what they are looking for. On an online marketplace, there can be thousands of sellers and millions of products so it’s essential you make it easy for buyers to find your specific product. Think about what keywords a buyer would search for to find your product. Use the words in the Title that best describes your product, with specific attributes such as color, materials or it’s uses.

You can have the Title up to 100 characters. Listing keywords in your title is great for search engines to display your products to target customers, so make the most of it!

Example 1:

Gorgeous Blue Pearl and Sterling Silver Dangler Earrings

Example 2:

Lightweight Sustainable Pure Organic Cotton Boho Tunic (Khaki)

2. Description: The more you describe your product, the better your chances of your product being sold as soon it’s found. The product description must explain exactly what your product is about, how was it made and what makes it unique and any story behind your creation and inspiration. Use short descriptive sentences and include specific details such as the item’s dimensions, material or any customizations and personalization you offer.

We understand writing descriptions can be tedious and time consuming, hence we offer free services to write your description from our content writers. Email us at support@dufa.in with the subject as “Product Description services” & the following details:

Store Name: your store name as registered on Dufa

Product Name: if you have more than 1 product, you can attach an excel or mention all product for the store.

Description draft:  this could also be keywords. If you prefer someone talking to you and taking notes, we can schedule a time that is convenient and go about the process.

Your contact number: a convenient time, and number to reach out to you for questions or to take notes

3. Discount %: Enter the discount % you’d like to offer for this product.

Example: 10 % ( you don’t need to type %)

4. HSN Code: Enter the HSN Code of your product, this is a text field. Refer to the HSN Code List to know what your product’s HSN code must be. This is essential so sellers can charge the correct GST to customers. Dufa is liable if you are not picking the right code. Please contact your accountant if you have any questions about the HSN code or write to us and we will route you to our accounting team to help you resolve any queries.
5. When was it made: Pick the appropriate date of when you created this product.
6. Tags: Tags are extremely important for search engine optimization of your product for customers browsing on Dufa and for your target audience using other search engines to find products. You can create your own tags without the hashtag. You can add up to 10 tags per product.

Example:

For a woven, recycled earrings you can add tags as follows:

#woven #handmadejewelry #earrings #recycled #handmade #creative #danglers #colorful #gypsy

To Add a tag:

• Type the word and press done.
• You’ll see the tag typed change in color which means it got added.
• Then to add another tag, start typing and again press done on the keypad.

Attributes:

Attributes makes it easy for users to find your products as it aids customers to filter exactly what they need based on the attributes you set. Ensure you fill as many attributes as you can that apply to your product. This will not only help users filter products based on attributes but also aids in the customer’s shopping experience as they can see what your product is about in one quick glance.

Adding an Attribute:

• Click on Attribute section
• Some attributes are mandatory such as color and sizes. Select the ones apply per attribute and click Save and continue

Variations:

You may have some products that only differ in color or size and you may have these in different quantities and probably with different prices. Hence add these as variations to the product as follows:

Example: You are selling a shirt in 5 colors (blue, black, gray, pink, green) and in Small, Medium and Large sizes.

• Select Primary color 
• Select Size
• Save

   

Inventory & Pricing:

Inventory and pricing can be set per variation of your product, example: for each size and pair. Say you have a qty of 2 blue shirts and 3 gray. If you do not have variations, you need to set the Qty and Pricing just in 1 field.

1. If you have variations, you need to activate each of the variations by turning on the switch as shown.
2. Pricing: Enter the Pricing of the product. The price must include GST and your profit margins. To know more on pricing your products, Refer to the Guide to pricing your products.
3. Quantity: Enter the Quantity for the product.
4. SKU: Enter the SKU for your inventory management. It’s great to provide an ID so you can track and manage your inventory. This is especially handy when you are selling on different channels.
5. Click on Submit.

Shipping and Delivery:

1. Processing Time: Processing time is the time it will take you get the order ready so that it can be shipped. This is not including the delivery time, this is only your time taken to create, pack and schedule pickup of the product. Pick the appropriate time in days for your product from the drop down.
2. Free of Charged Shipping: Pick Free shipping if you would like to offer free shipping for the product to your customers which means, you will be bearing the cost of shipping. Choose Charged shipping if you’d like customers to bear the shipping fee.
3. Length of the package: Enter the length of the box required to pack the product. Enter the number and the scale of measurement (inches, cms)
4. Width of the package: Enter the width of the box required to pack the product. Enter the number and the scale of measurement (inches, cms)
5. Height of the package: Enter the height of the box required to pack the product. Enter the number and the scale of measurement (inches, cms)
6. Weight of the package: Enter the approximate weight of the product of what it would be once you pack the product. Pick the appropriate scale (gms, lbs, kgs)
7. Once you have set the fields above, Click on Submit.

Publish Product:

Once you added all the possible details for a product and are ready to publish it, turn the switch of the Publish Product ON. Your product will now appear on your store page and search on this product will be enabled.

Note: You can only publish a product so long as your store is published. Your information will be saved and the product will be added but won’t be published or searchable till you publish your store from Store settings. Once you have published the store, go to products from the menu and update the product (See Update & Delete Listings article)

Click on Add Product button:

Click on Add product button at the bottom of the page. You will see the product as shown below. You can continue to add more products by clicking the add button.

Related Articles:

Best practices for your product images

Update & Delete Listings

Guide to pricing your products

Guide to adding variations