Optimizing your shop to enable marketing
by Dufa Staff | 3 September 2020
This guide provides you with tips to optimize your shop to enable marketing.
General Tips:
Completeness: Make sure every section of your user profile and store profile is filled. Incomplete information or pictures do not give a professional look to your store and shows a lack of interest in turn hurting your brand.
Spell Checks: Ensure All text whether Titles, Descriptions, Tags or Names are not misspelt. Take an extra 5 minutes to go over all the details on your store before you publish. Customers need to build a level of trust with your brand and store. Also, Titles, descriptions and tags are used for search engine optimization and incorrect spellings will prevent your shop from coming up in search results.
Be transparent : Ensure you are providing accurate information at all times for your inventory, policies and products, your shop location and profile.
Up to date: Ensure your store is up to date. Do not show banners for Diwali during Christmas. You always need to stay current and update your store offers or take them down as soon as they expire. Also, keep your inventory up to date, restock as soon as your products are close to becoming out of stock.
Images: Ensure you use consistent images that reflects your brand. Whether its your banner or logo or the thumbnails of your products. All products must have similar backgrounds, with the similar top, bottom alignments. All images must be high quality and of similar resolution and size. Make sure you are using original images and not stock photos. The product pictures must be yours and not borrowed.
Tips for different sections of your store page:
Banner: A banner is an important section of your store page as it is the first thing customers will see on your store. Dufa creates a default banner for you if you do not upload one, but it doesn’t define your store. We highly recommend adding your custom store banner. When banners are designed right and communicate what they need to, they create a sense of visual appeal and in turn entice customers to buy more from your online store.
Dufa promotes your store on social platforms, and your store banner will be used to create the campaigns at the store level. Your Store Banners on Dufa can be used not only for your brand but it can be used in the below instances.
- About us Banner
- Banner for a Collection
- Banner for specific product
- Banner for promotions
You can change your banner as often as you like based on your strategy. We recommend once in 2 weeks is a good time or whenever the need arises.
For Tips on Designing your own banners and Dufa’s banner services refer to article DIY-Tips & Services for amazing store banners
Logo: Your store’s logo is an important aspect of Branding. A logo is consistently visible on all your properties such as stationery, packaging, receipts and also on Dufa’s store page. The impact that a well-designed logo has on your online store cannot be overstated. Whether you’re designing one yourself or paying a professional, it’s a good idea to be familiar with some basic aspects of online store logo design.
If you do not have a logo or are planning to design one yourself refer to the article DIY-Tips & Services for store logo
Shop name: If you already own a business and have a store name continue to use the same name. If you are starting a new business make sure you think of a name and stick to it as its not advisable to change the Shop name.
Shop Descripiton: Filling the Description section of your shop is the next step you need to do so buyers can view the story behind your artwork and business. Let customers know when you started, what the art is about, what makes your products unique, how much time does it take you to create each piece. Share your passion and inspire fellow artists and attract buyers who want to know your story.
Dufa will be sharing your story across social media channels and its important that you write a compelling story. For tips on how to write descriptions refer to the Tell your story to buyers article.
User profile picture: A picture creates a sense of trust and bonding between the sellers and buyers, hence add a picture today. People would love to see the face behind the lovely products you create. Add a picture and take credit for the work you do and for people to identify with you.
While marketing your store, it’s important that people see the face behind the products so they can relate to you better.
Art origin: If you are into traditional art forms, do pick the Art origin. This really helps buyers and also helps when marketing specific art forms.
Warehouse Location: The warehouse location is part of your store page. Adding your location can help while marketing and when we host offline sales and pop-ups.
Shop policies: Set your store policies clearly and be transparent about your return, shipping and cancellation policies. Refer to the guide Setting your shop policies to learn more on how you can set your shop policies.
Video: On the store page, you have a provision to add your video. IT’s great if you can add a video of you creating your product or telling your story. You can update your video as you update your collections or new products. Videos are another way of marketing your store. By adding videos, Dufa gets another way to showcase and make your store popular. The more content you can add to your store page, the more we can help you grow.
To learn about the video specifications or Dufa’s services for videos refer to the article Tell your story to buyers.
Products: On your store page, all your products are displayed. Ensure the pictures of your products are high quality and good resolution images which focus on the product. The store page must look consistent to increase your brand value. Ensure you use similar backgrounds and lighting while taking your product pictures. For more on optimizing your products for marketing see the article Optimizing products to make it searchable.