Promoting your store and products on social media
by Dufa Staff | 3 September 2020
This guide provides you with tips to promote your store and products on social media.
Promoting your store from Dufa:
Once your store is entirely setup and published, you can share your store on the following platforms:
Facebook:
- Navigate to your store page on the website dufa.in. You can search by your store name in the Search button.
- From your store page, click on the Share button with the Facebook icon
- Note: if you are not already signed in, Sign in to your Facebook account (personal/business)
- Your store logo and description will be shared with your Facebook users as a post with links to your store page.
- You can choose to share this as a Story of Feed on your timeline or as a post only to certain friends or as a private image. Choose the appropriate message and click send message.
Twitter:
- Navigate to your store page on the website dufa.in. You can search by your store name in the Search button.
- From your store page, click on the Share button with the Twitter icon
- Your store logo and description will be shared with your Twitter followers as a post with links to your store page.
Pinterest:
- Navigate to your store page on the website dufa.in. You can search by your store name in the Search button.
- From your store page, click on the Share button with the Pinterest icon
- Your store logo and description will be shared on a board on Pinterest. You can choose to make it public so it’s visible to everyone.
Promoting your products from Dufa:
Once your product is added and published, you can share your product on the following platforms:
Facebook:
- Navigate to your product page on the website dufa.in. You can search by your product name in the Search button.
- From your product page, click on the Share button with the Facebook icon
- Note: if you are not already signed in, Sign in to your Facebook account (personal/business)
- Your product thumbnail and description will be shared with your Facebook users as a post with links to your product page.
- You can choose to share this as a Story of Feed on your timeline or as a post only to certain friends or as a private image. Choose the appropriate message and click send message. You can add a custom message and invite your friends to view your shop and browse products.
Twitter:
- Navigate to your product page on the website dufa.in. You can search by your product name in the Search button.
- From your product page, click on the Share button with the Twitter icon
- Your product thumbnail image and description will be shared with your Twitter followers as a post with links to your product page.
Pinterest:
- Navigate to your product page on the website dufa.in. You can search by your product name in the Search button.
- From your product page, click on the Share button with the Pinterest icon.
- Your product thumbnail image and description will be shared on a board on Pinterest. You can choose to make it public so it’s visible to everyone.
Promoting on Instagram:
Update your bio: Add your Dufa store link to your Instagram account as soon as you publish your store.
Add a post: To promote your store and products on Instagram, you can add a post and share it on your platform. Posts do not allow links; however, you can add your product specific links to your bio.
Add a story: Most businesses use stories to promote their sales. Stories remain on Instagram only for 24 hrs. But you can add these as highlights so they remain on your profile. Stories are a great way to run promotions and to capture the attention of your customers.
Add a reel: Reels are 15 second videos that you can post on Instagram. Use this for any fun quirky videos to get your customers intrigued.
Sponsored Ads: Ads are a great way to promote your sales and to get new customers. There are multiple ways in which you can promote your ads. Dufa can help you with creating ads for your store. Write to us at support@dufa.in to know more.
Shoppable Instagram: Small businesses can create a business account on Facebook and create their catalog and can tag their products directly on their posts which will route the customers directly to the Product page on Dufa. Dufa can help you setup this account and can manage it for you as well. Write to us at support@dufa.in to know more.
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Optimizing your shop to enable marketing
Optimizing products to make it searchable