Beginner’s guide to selling on Dufa
by Dufa Staff | 24 August 2020
Welcome to Dufa! Since you are reading this article, we trust you are looking to sell on our marketplace. We are excited to have you onboard and to join our community of sellers.
This is just a quick guide to highlight what all you need be prepared with to open your shop and the basics to start selling on Dufa. We point out to tips & tricks documents here in case you want a detailed understanding on each topic.
About Dufa
Dufa is India’s creative marketplace for artistic, handmade products. We strive to empower and celebrate creativity by supporting independent sellers and small businesses in India to grow their creative businesses. Our customers are constantly looking for unique products and we would like to bridge this gap between our creative sellers and buyers through Dufa.
Download & Install the Seller App
Dufa makes selling easy for our sellers so they so not have to worry about marketing their products rather they can continue to do what they love and are good at. We have created an App that is just for Sellers to onboard and manage the orders. All you need is a smart phone to install the App.
To start selling on Dufa, you need to install the ‘Sell on Dufa’ App on the Play store on Android phones. The App will be available on Apple App Store shortly. Install and Open the App.
Register and publish shop
Registration on Dufa is a simple 3 step process. To begin, click on ‘Open Shop’ on the Login Page and fill the details required.
Step1: User Profile – Add you profile picture, name, mobile number and email. An OTP verification will be sent to you at this step on the mobile number provided.
Step 2: Store Profile – Here you can add your store banner, store logo, Shop name, Shop description, Art origin and Warehouse address and number. You also have to add your GST and Company PAN number. GST is mandatory for selling online even if your turnover is less than 20 lakhs. If you do not have a GST, read the Registering for GST article to know more.
Step 3: Terms of use & Privacy – Read and accept our Seller Terms and conditions and Seller Privacy policies to complete registration.
Once you have completed registration, you can go to Store settings and Publish your shop once you are ready.
To know step by step detailed process, please click here to access the Step by step guide to open your shop on Dufa help article, which lists the details with screenshots.
Once you have registered, it’s time to add products to your online store. For this, you need to have pictures of your product, a title, description, detailed attributes, inventory, and pricing. Once you have added a product, you need to publish it, so it appears on the website.
We understand this is a tedious process, hence we have an Onboarding Starter Kit where you can send all your product details in an excel and we will add the listings for you. Click here to download the Onboarding Starter Kit.
Here are some guides that will help with details to list and price products.
- Step by step guide to Listing products
- Best practices for your product pictures
- Basic guide to product photography
- Guide to pricing products
Fees & Payments
Dufa charges a Subscription fee to sellers for using the platform, tools, and services. Sellers can choose from 2 plans based on their need. Subscription fee can be paid monthly or annually.
For every sale, Dufa charges a commission % which varies per the plan.
Dufa has partnered with Razorpay for the payment gateway integration which charges a 2% transaction fee for each transaction for domestic payments and 3% for internationally payments. Shipping fee is charged to sellers only if they opt to provide free shipping to the customers else the shipping fee is charged to customers.
Once a sale is made, Dufa deducts the commission, transaction, and shipping fees as applicable and pays the seller monthly.
Here are some articles that will help you with the finances:
- Guide to subscription & enrollment
- Guide to Fee structure per Order
- Setting up account to receive payments
- How is payment made per order
Manage Orders
Once a sale is made, you will receive a notification as well as the order will reflect on your dashboard. Ensure you get your product ready per the stipulated timelines mentioned against the listed product. Once the item is ready, it’s the seller’s responsibility to mark the order as Ready for pickup and to schedule the pickup with our Delivery partner, Delhivery Logistics from the dashboard. Once the order is picked up, the seller needs to mark the item as Shipped so the buyer can track it.
Click here to access relevant help article:
- Guide on how to manage & process orders
- Scheduling Shipping pickup
- How to go about lost/damaged orders
- Offering Free shipping to your customers
Marketing is important to promote your shop. While Dufa does most of this for you, there are somethings you can do at your end to give your business the boost. Marketing helps new customers find your products and lets you existing customers know what’s new which in turn enables steady growth of your business.
Read the articles below on Tips for getting started with marketing:
- Optimizing shop to enable marketing
- Optimizing products to make it searchable
- Promoting your store and products on social media channels
- Offering sales and discounts
- Enrolling for Offline sales
Explore the articles mentioned above to get further details on selling on Dufa. We also have laid out the frequently asked questions and tutorials that have great tips and content to get started.
If you’d like to Dufa to set up your store and add listings for you, you can fill up the Offline Onboarding Kit, and email us so we can take care of the rest for you.
If you still have questions, feel free to call our customer care number 1800-123-3832 or drop us an email at support@dufa.in with the subject as ‘Onboarding Questions’ and we will get back to you as soon as we can.
Related Articles:
Step by Step guide to register and open your shop on Dufa
Step by step guide to listing products
Basic guide to product photography
Step by step guide to price your products
Guide to subscriptions & enrollments